The concept of 'Customer Satisfaction' in Arkas was implemented with a survey conducted by Taylor Nelson Sofres Siar in 2001. This research focused on the goal of framing up all services offered by Arkas. Within the framework of the project, every detail of the face-to-face interviews made with 500 Arkas customers was evaluated. Moreover, within the scope of the Corporate Communications public opinion survey was conducted by Strateji Gfk in 2004 and a total of 735 persons were inteviewed face-to-face from among Arkas employees, local residents, Arkas customers, the busines world, general media and local media.
In 2005, a total of 500 Arkas customer were interviewed within the context of a project named 'Arkas In The Eyes of the Customer'. After getting favourable results from this project, a 'Customer Relations Management' department was established and started its activities in 2006.

Our customers are precious and best investment for us with their fastest feedback and contribution. In this respect, the studies conducted for our customers are gaining speed day by day.

Arkas believes that "quality service" is an endless journey whose destination is a path that leads forever onward. For example, new initiatives which have been taken along these lines, like railway transport, are being implemented in accordance with customer needs and requests.